*Sponsored content from Adobe Express.
Businesses across all kinds of industry sectors are leveraging the power of social media as a platform to celebrate successful construction projects, showcase their industry awards, and bolster their reputation with impressive testimonials from homeowners. So, if you’re not already using social media for your business, why not give it a go?
With Adobe Express, it’s easy to get started.
Build your business profile the easy way
Your company is building great projects, satisfied customers have appreciated your great craftsmanship and recommended you to their friends and families. But how do you reach a wider audience and grow the business outside of your current customer base?
The short answer is to go where everyone is – online. Creating a strong online presence is a hugely valuable way of marketing your services more widely. Do it right, and it’s an easy way to stand out from your competitors and cement your reputation as a quality builder.
Social media provides the perfect platform to showcase your successes. Here are some examples of the type of content you could share:
- Demonstrate your skills and expertise by sharing before and after photographs and videos of your transformations, whether it’s a new extension, a landscaping makeover, or a newly installed garden office;
- Post regularly and offer tips on home improvement projects;
- Share glowing testimonials from delighted customers; and
- Publish profiles of the skilled tradespeople in your team to help build a community on your social media channels, which can be a great support network to help spur your business onwards when times get tougher.
How Adobe Express makes content simple
Using professional templates to stand out on social media will help you to build up your company’s profile, broaden your area for business and strengthen your supplier network, as well as make it easier to attract new members of staff.
But before you start Googling ‘graphic design courses in my area’, there’s absolutely no need to retrain in marketing or design to create an online presence. Relax, Adobe Express has got you covered.
Sharing ‘before and after’ content, client testimonials, and your awards and accreditations has never been quicker or easier.
Here’s how the Adobe Express app can help you to create great engaging content:
- Choose from a huge range of professional templates to help you create all kinds of promotional content, including many templates designed especially for the construction sector.
- New designs are being added regularly, so you can keep generating fresh content that makes you stand out.
- Simple drag-and-drop functionality and AI-powered Adobe tools make it easy to create social posts anywhere, even from your phone.
Once your online platform is up and running, you’ll be amazed how it can help boost your customer base, reaching more people with more impact than you ever could by leaving a sign outside a customer’s house.
*Disclaimer: This blog post is sponsored content, which is independent of the FMB. Publication does not constitute endorsement or recommendation from the FMB.
