How do you make sure you win the ‘right’ type of work? Who is your ideal client? In this webinar we explore the steps you can take to qualify your sales leads and focus on the opportunities that will best serve your business.
The first in our Building a better business series, this webinar focuses on the following concepts:
- Finding your ideal client
- Perception charges a premium
- Why value trumps price
- Measure & manage your sales funnel
Hayley Lorimer is joined by Greg Wilkes from Develop Coaching who will help you understand the importance of developing your niche and how to create a client avatar. Knowing what your ideal project is will help you with the type of work you want. He also dbes practical steps on how to improve your perception in the marketplace to help improve the quality of your clients.
Consumers make decisions on perceived value not cost. The webinar also covers tips on understanding your client’s needs to improve your offer and demonstrate value, alowing you to win work regardless of not always being the cheapest quote.
Greg also helps you develop systems to stop a leaky sales funnel; including how to develop systems to allow you to understand where your leads are coming from and how they move through your sales pipeline.
